LinkedIn outbound that creates meetings, not noise.
We run LinkedIn outbound that targets your ICP, earns replies, and turns them into meetings you actually want. No fluff—clean lists, sharp angles, accountable routing.
Why outbound stalls (and how we fix it)
Common failure modes
- Weak ICP & angles → low replies.
- Messy lists → junk leads and wasted touches.
- Leaky ops → missed follow‑ups and lost momentum.
- Vanity reporting → optimizing for opens, not meetings.
Our fix
- Targeting that matters: account + persona maps, negative personas, suppression rules.
- Angles that carry: POV‑led copy tied to pains and outcomes.
- Operational discipline: clean sequences, calendar and routing guardrails.
- Attribution you trust: we report cost per booked meeting.
Ads note: LinkedIn Ads will be optional air cover soon. Outbound works on its own today.
What we run (the Outlink method)
Targeting that matters
Audience graph by account, persona, and exclusions. Keep it tight; expand only with guardrails.
Angles that carry
POV‑led copy built on customer pains. Short, direct, human.
Operational discipline
Sequences you can maintain, inbox hygiene, and routing rules that protect your reps’ time.
Attribution you trust
Live dashboard with replies, meetings, and cost per booked meeting.
How it works
- Map — ICP confirmation, account list, personas, negative personas, offer audit.
- Activate — Launch sequences and connection strategy; stand up calendars & routing.
- Advance — Weekly tests across angles, CTAs, and audiences. Scale winners, cut waste.
Offers
Outlink Launch — 4 weeks
Get to first meetings fast.
- ICP & audience graph
- 2–3 tested angles + sequences
- Calendar/routing setup
- First two weekly test cycles
Outlink Scale — monthly
Keep volume predictable.
- Weekly creative tests
- Audience expansion with guardrails
- Rep routing & SLA enforcement
- Dashboard: replies, meetings, cost per meeting
What you’ll see
Lists you trust
Approved account/persona lists with exclusions.
Angles & sequences
Message docs and your first live sequences.
Weekly plan
Test plan + result notes, in plain English.
Live performance
Replies, meetings, and cost per meeting in one view.
Who we’re for (and not for)
Best fit
- B2B teams with a defined ICP
- Real problem to solve
- Reps who run clean follow‑ups
Not a fit
- Pre‑ICP
- Spray & pray
- Chasing impressions
FAQs
Do you write the messages?
Yes. We own angles and copy; you approve. You get the playbooks.
Whose inbox sends the outreach?
Preferably your SDR inboxes. We can manage a dedicated inbox if needed—your domain, your data.
What tools do you use?
Whatever integrates cleanly with your CRM and email. No tool sprawl.
When do we see meetings?
If ICP and offer are solid, first meetings land in the initial test cycles. We’ll show you the plan and the number we’re signing up to hit.
Where do LinkedIn Ads fit?
They’re coming soon as coordinated air cover—same ICP and angles, so outbound + ads compound rather than collide.
Get a 15‑min plan
Tell us who you sell to. We’ll reply with a short plan, a forecast, and the number we’re signing up to hit.